![]() The MagicBand’s main Product Development Manager was Rich Criado at the Walt Disney Company under the Parks & Resorts division from March 2009 to March 2014. The main set of managers who were in charge of the development and rollout of MyMagic+ within Disney were Michael Jungen, John Padgett, Rich Criado, Mark Lewis and Doug Steele. ![]() They are the third largest contract manufacturer in the world. MagicBands are manufactured and produced by Jabil Circuit, Inc. Much of the back-end work involving connecting the bands to computer systems that collect and analyze the data was done by Level 11, also out of Seattle. MagicBands are made from non-latex hypoallergenic TPU (thermal plastic polyurethane) in a mold over the electronic components.ĭesign of the MagicBand and its electronic circuits is done by Synapse Product Development out of Seattle, WA, which is where most of Disney’s new IT projects are created (for example, the My Disney Experience app and website are created and updated out of the Seattle office). Designers with Frog worked with Imagineers at Disney to come up with the final product. The original MagicBand design was contracted out and developed by Frog, a specialized design company. The MagicBand originally cost more than $35 each to produce in the early stages, but since then Disney has been able to bring the price down way below the $5 per band mark. The idea for the band was originally conceived by a Disney executive reading a SkyMall catalog on a flight, where he spotted a golf tracker band worn on a wrist within the catalog and thought it would be a good idea to use with the “Next Generation” (known as NGE at Disney at the time) project now called MyMagic+. It connected (and still does in the current MagicBand form) to the xConnect system, which is the equipment and hardware behind the scenes that makes it all work. ![]() ![]() The MagicBand was originally called the xBand. ![]()
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